Job Description

Digital Marketing Specialist (Demand Generation)

Job Description for Digital Marketing Specialist (Demand Generation):

We're hiring a Digital Marketing Specialist focused on demand generation to build and optimize campaigns that drive growth. You'll be hands-on in creating email campaigns, landing pages, and digital content aimed at attracting and converting new franchisees and clients. If you love combining creativity with data, this is your role.

This position is part of a full-stack in-house marketing team that includes experts in SEO, paid media, design, and analytics. With that support, you'll be able to adapt quickly, experiment more often, and expand your own skills while directly contributing to lead generation.

What You'll Do

• Design, build, and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What We're Looking For

• 36 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills persuasive, clear, and engaging.
• Competitive, proactive, and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.

Why Join Us

• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Be part of a growing, entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).

Benefits include: competitive pay, health/dental/vision insurance, 401(k) with match, generous PTO and holidays, paid parental leave, ongoing professional development.

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